HUGO BOSS • Form Worldwide
Form Worldwide is a digital marketing and communications agency, specialising in cutting edge technology and invention to lead the way in the development of new concepts in the digital space.
Form Worldwide, Form, formworldwide, Augmented Reality, Virtual reality, AR, VR, Digital, Interactive, Apps, app, gamification, game apps, 3D Modelling, CGI, Animation, Video Production, video, filming, earlsfield, london AR, london VR, Live Streaming, Image Capture
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HUGO BOSS were launching ‘Limited Edition BOSS BLACK Soccer’, a new masculine fragrance, and wanted to underline the brand’s association with top-level professional football. We set up a number of interactive photo-capture booths across Europe, which processed the shopper’s image using AR and pre-filmed video footage, to portray a personal ‘meeting’ with a football hero. The booths also had connectivity to social media and the user’s mobile. The activity was rolled out in 19 markets globally across both domestic and travel retail outlets.
- In-store AR Experience & Retail Display