BLOOM LONDON DRY GIN • Form Worldwide
Form Worldwide is a digital marketing and communications agency, specialising in cutting edge technology and invention to lead the way in the development of new concepts in the digital space.
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10884
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BLOOM LONDON DRY GIN

Description

To celebrate BLOOM’S distinctively floral brand character alongside driving awareness, trial & purchase, we created the BLOOM ‘Pick Your Own’ events and pop-ups. Including visual brand identity and collateral for a fully integrated PR and marketing campaign, which culminated in a nation-wide, experiential pop-up event. Consumers picked their own organic strawberries from an “English Country Garden” experience in-store, for use in the Bloom signature cocktails, made personally for them by top London mixologists.

Categories
  • Pop-up ‘Pick Your Own’ experiential campaign
Tags
  • Build & Production
  • Creative Design & Visualisation
  • R&D & Innovation
  • Strategy & Planning
  • Trade Marketing & Sales Activation