BLOOM LONDON DRY GIN • Form Worldwide
Form Worldwide is a digital marketing and communications agency, specialising in cutting edge technology and invention to lead the way in the development of new concepts in the digital space.
Form Worldwide, Form, formworldwide, Augmented Reality, Virtual reality, AR, VR, Digital, Interactive, Apps, app, gamification, game apps, 3D Modelling, CGI, Animation, Video Production, video, filming, earlsfield, london AR, london VR, Live Streaming, Image Capture
10884
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Description
To celebrate BLOOM’S distinctively floral brand character alongside driving awareness, trial & purchase, we created the BLOOM ‘Pick Your Own’ events and pop-ups. Including visual brand identity and collateral for a fully integrated PR and marketing campaign, which culminated in a nation-wide, experiential pop-up event. Consumers picked their own organic strawberries from an “English Country Garden” experience in-store, for use in the Bloom signature cocktails, made personally for them by top London mixologists.
Categories
- Pop-up ‘Pick Your Own’ experiential campaign
